Internet PR consultant Adam Sherk recently determined the most over-used buzzwords in press releases and PR materials. He compiled a list of 98 words that we should all strive to cut from our business vocabulary. Old favorites like “synergy” and “turnkey” are thankfully pretty low on this list, but it looks like they’ve been replaced with too many “leading,” “unique” “solutions.”
For other ways to enhance the communication of your research findings, check out the tools and templates in our Communications Toolkit.
on October 3, 2011
Respond
[...] Buzzwords to Cut From Your Communications [...]