With all the segments that we research, Nestlé may have just added another. The company is currently running a television commercial in Austria that includes high-pitched sounds meant to be heard only by our K9 companions. And as a loving pet owner I can say that if my furry friend consistently reacted to a specific food ad I’d probably be compelled to by a bag and see how it goes.
But this begs the question: with guidelines on how to conduct research with children and recommendations for how to best engage different ethnicities in research initiatives, how long will it take the industry to compose a strategy for engaging animals in ad research?
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