For the past few weeks I’ve been looking back at topics addressed on our Primary Research Forum, and have already shared some interesting trends in communication and data collection. Today, let’s take a look at just how scattered your research team is (literally, as in where you guys are located).
We asked forum members how dispersed their teams were, and only 29% of respondents said that their entire team was located in the same office. It seems that most teams report into the same person, but not all under the same roof:
For those of you on a (geographically) scattered team, we have identified three imperatives for successful team management:
At a more tactical level, we’ve found that many teams with dispersed researchers rely on some form of research standards and guidelines to create more consistency in output:
MREB members, check out how Unilever improved resource flexibility by enforcing research standards and how Capital One better supports decision making with a defined research product suite.
on May 4, 2012
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